Apple today expanded its annual “Back to School” promotion to most countries in Europe, some countries in Asia, the Middle East, and Mexico.
The promo offers higher education students and educators a free Apple gift card with the purchase of an eligible iPad or Mac. Apple is also offering students 20% off AppleCare+ plans during the promotion. Apple last year offered free AirPods with a qualifying purpose.
In the UK, gift cards valued at up to £120 are available, and in other European countries, the amount tops out at €150. In Mexico, Turkey, Czech Republic, Belgium, the United Arab Emirates, Hong Kong, and China, Apple is not providing a gift card, and is instead giving EDU customers a set of AirPods with the purchase of a new iPad or Mac. In countries where AirPods are the Back to School option, Apple is offering second-generation AirPods for free, but customers can upgrade to third-generation AirPods or AirPods Pro for an additional fee.
Qualifying devices include the MacBook Air, MacBook Pro, and iMac, along with the iPad Pro and iPad Air. Eligible devices include the M2 MacBook Pro and M2 MacBook Air.
Apple is providing its standard educational discounts, and students are able to get lower prices on Macs and iPads through the EDU store in each country.
Apple’s Back to School promotion requires verification through UNiDAYS in many countries, with full terms and conditions available on the promotional pages for Apple’s country-specific websites.
Apple’s Back to School Promotion will last through October 20, 2022, in most countries. However, it does end in September in some locations, such as Hong Kong and China.
