Sensor Tower says 2020 was a record-setting year worldwide for spending in the Apple App Store and the Google Play Store. The two stores together collected passed the $100 billion single-year mark back in November.
The spending binge continued during the Christmas season, as consumers around the world spent an estimated $407.6 million across Apple’s App Store and Google Play, representing 34.5% year-on-year growth from approximately $303 million in 2019.
Spending on Christmas day counted for 4.5% of December’s total spending so far, which reached nine billion dollars globally on December 27.
Mobile games spending climbed 27% from $232.4 million at the same time last year to $295.6 million. Tencent’s “Honor of Kings” was the leading game with approximately $10.7 million in consumer spending. TikTok was the top app for spending outside of games, generating $4.7 million globally.
Apple’s App Store captured the majority of spending between the App Store and the Google Play Store, with 68.4% of spending, up 35.2% year-on-year. The Google Play Store saw $129 million in revenue compared to the App Store’s $278.6 million.
United States consumers spent nearly $130 million in both app stores on Christmas Day, a 38.7% growth year-on-year, exceeding global growth by six points.
