Tim Cook visited the flagship Piazza Liberty Apple Store in Milan, Italy on iPhone XR launch day.
Cook tweeted that Milan is one of his favorite cities, and that he hopes everyone around the world is enjoying the new iPhone XR.
Buongiorno Piazza Liberty! Milan is one of my favorite cities and I am very happy to be here with you today. Around the world, we hope everyone is enjoying the new iPhone XR! pic.twitter.com/hmJb8yrNCM
— Tim Cook (@tim_cook) October 26, 2018
The Piazza Liberty is an underground store that is entered by walking through the center of a waterfall.
9to5Mac notes there haven’t been any long lines at Apple Stores of people looking to buy the iPhone XR. and also notes that no lines were actually expected. Apple has been encouraging iPhone buyers to pre-order online for recent iPhone releases, so lines aren’t what they were a few years ago.
Plus, the iPhone XR isn’t the flagship model, as they were released last month. Instead, it’s considered this year’s “budget” release, which will be bought by folks that value a lower price over big features.
CNET spoke to a few iPhone XR buyers in Sydney and London, and the perceived value of the device was the draw.
First in line [in Sydney] for her preorder was 23-year-old paralegal Rosa van de Pol, who was buying a black iPhone XR for her husband “mainly because of the price point.”
“I think it was a good option, compared to the other phones that came out,” she said. “The whole phone is the screen, so that’s great” […]
[At London’s just-re-opened Covent Garden store] many of the customers picking up their iPhone XRs were of the opinion they’d bagged themselves a bargain by opting for the cheaper model.
“We felt there was more value for money,” said 54-year-old David, who was buying an XR for his 21-year-old daughter Joanna.
