Instagram is reportedly testing a new locked reels feature that requires the viewer to enter a keyword or code to view the hidden content, The feature could be used to share content with loyal fans and increase user engagement.
TechCrunch reports that the Instagram Design account recently shared a locked reel with a hint to help unlock the reel. Entering the code displays an animated banner with the “coming soon” wording.
As noted by TechCrunch, locked reels could allow a creator to share a locked reel that requires a specific word or string of numbers to open. The user could also provide hints that only a follower would know, allowing them to share exclusive videos.
While Instagram already offers a feature allowing users to share a hidden story that can be unlocked with a DM, the locked reel option does not require direct engagement like a DM.
Instagram has not yet confirmed the locked reel feature, and we’ll just have to wait and see as to when it will roll out to the public user base.
