Apple is facing at least two additional proposed class action suits in the United States and Canada, over delayed personalized Siri features for the iPhone.
The U.S. complaint, filed in a California federal court this week, alleges that Apple violated false advertising and unfair competition laws by marketing Apple Intelligence upgrades for Siri that are are not actually available. The named plaintiffs said they would never have purchased or paid as much for an iPhone 16 had they known that Apple’s marketing about the features was false and misleading.
Apple showed off the Siri features in a WWDC 2024 presentation in June, and promoted it on its website, as well as a TV commercial starring actor Bella Ramsey.
Apple is already facing a lawsuit over the delayed Siri features, filed in California last month. The class action lawsuits could eventually be merged if they proceed.
A similar complaint was filed against Apple last week in the Canadian province of British Columbia.
A Canada-wide class-action lawsuit has been launched in B.C. alleging Apple Canada engaged in misleading advertising when it marketed the iPhone 16, by promising it would include innovative artificial intelligence features that it did not have.
The “pervasive” marketing campaign included “misrepresentations and/or misleading statements” that the iPhone 16 would be equipped with its new Apple Intelligence, to induce consumers into buying, according to the notice filed in B.C. Supreme Court.
“As such, consumers paid an unlawful price premium for the … iPhone 16 model smartphone that they did not need, based on artificial intelligence features that did not exist,” it alleged.
Apple in June 2025 first said that a slate of Apple Intelligence features would be rolled out over the course of the following year, basically giving Apple until this June’s WWDC 2025 event to roll out the Siri features. However, last month the company admitted that many of the features required more time and it expected to roll out the features at some point “in the coming year.”
The features are now expected to arrive at some point during the iOS 19 cycle. However, many observers believe the features will not be ready for prime time until 2026.
The class action lawsuits in the U.S. and Canada are both seeking damages from Apple. Class members who purchased an iPhone 16 due to the promised personalized Siri features could eventually receive a payout from Apple, if the company is found to have broken the law.
(Via MacRumors)
