Apple CEO Tim Cook earlier today made a social media post, teasing a “launch” of some sort that will happen on Wednesday, February 19.
“Get ready to meet the newest member of the family,” he said, with an #AppleLaunch hashtag. The post includes a short video of an shiny animated Apple logo inside a circle.
Get ready to meet the newest member of the family.
Wednesday, February 19. #AppleLaunch pic.twitter.com/0ML0NfMedu
— Tim Cook (@tim_cook) February 13, 2025
The mysterious post did not include an exact time or any other details about “the newest member of the family.”
Bloomberg‘s Mark Gurman later posted that the post is a teaser for Apple announcing a new iPhone SE.
Tim Cook teases the new iPhone SE. https://t.co/b14XZfylgL
— Mark Gurman (@markgurman) February 13, 2025
That said, we’ve also seen several rumors indicating we will also see new MacBook Air, iPad Air, and entry-level iPad models will be launch in the coming weeks. Other Apple products epected to debut sometime this year include new AirTag, a new smart home hub, and more.
Since Cooks’ tweet doesn’t include a time of day for the debut of the new product, it will likely be announced via a press release rather than an actual event. We could also see a YouTube announcement video also, as Apple has done in the past when it announced new Macs with M4 chips last year.
