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Bloomberg’s Gurman: Apple to Promote Video Recording Upgrades of iPhone 17 Pro

Bloomberg’s Gurman: Apple to Promote Video Recording Upgrades of iPhone 17 Pro

While the debut of Apple’s iPhone 17 lineup is still several months away, rumors about the upcoming deices continue to pour in.

The latest rumorish report comes from Bloomberg‘s Mark Gurman. Gurman made his remarks in the latest edition of his his Power On newsletter over the weekend. In the newsletter, Gurman said Apple has plans to emphasize the iPhone 17 Pro’s improved video recording capabilities when the device debuts later this year:

In past years, Apple has focused more heavily on the camera’s photo-taking abilities. This year it will stress improvements to video recording. One of the goals for 2025’s iPhone line is to get the vlogging community and other video creators to move away from standalone cameras and use the iPhone for even more of their work. Look for Apple to more heavily than ever tout these video recording capabilities when the new iPhones debut in September.

While Gurman did not reveal any specific new features that may be on the way, multiple sources have indicated that the iPhone 17 Pro models will feature a redesigned rear camera system, with a large rectangular camera bar with three 48-megapixel rear cameras.

(Image credit: fpt)