Apple is making it easier for its users in the United States to donate to wildfire recovery efforts in the Los Angeles, California area. The Cupertino firm has added an American Red Cross donation option to its Apple Music and App Store Apps.
“Our hearts go out to all impacted by the ongoing devastation in LA,” said Apple CEO Tim Cook, in a social media post today. “In addition to Apple’s donation, we’re making it easy to support recovery efforts. If you’re in the US, just open the App Store or Apple Music & click to donate to help make a difference.” He also shared a direct link to the donation flow.
Last week, Apple said it will be donating towards recovery efforts on the ground to aid Los Angeles, California citizens affected by the devastating wildfires in the area. While Apple often makes donations to recovery efforts in the wake of natural disasters around the world, but it usually does not disclose the amount of the donation.