Get out your hankies, folks, as Apple has shared its annual holiday season ad, and it’s a tearjerker. The video, entitled “Heartstrings,” promotes AirPods Pro 2 new hearing aid feature with a heartwarming father-and-daughter moment on Christmas morning.
For so many of us, sound and how we hear shape how we connect to the world around us. Yet, people with hearing loss wait an average of 10 years before getting their hearing tested and fitted for hearing aids. Leaving millions unaware they’re living with hearing loss and without the assistance they need.
Now with the world’s first end-to-end hearing health experience, you have access to a Hearing Test that provides scientifically validated results within minutes and the ability to activate a clinical-grade Hearing Aid feature on your AirPods Pro 2 — right from home.
Apple’s clinical-grade hearing aid feature on AirPods Pro 2 is still rolling out around the world. It is currently available in the U.S., Germany, Ireland, the Netherlands, Poland, Portugal, Sweden, Switzerland, Japan, Singapore, New Zealand, and select other countries.
The new Hearing Health features include active Hearing Protection, a hearing test, and a hearing aid feature. After taking the hearing test, users will be able to view a summary of their test results, which is stored privately and securely in the Health app. Users can also share test results with their healthcare providers.
The AirPods Pro 2 hearing aid functionality provides personalized, clinical-grade assistance that is automatically applied to sounds in your environment as well as music, videos, and calls. The hearing aid feature is intended for users 18 years and older, who have mild to moderate hearing loss.
The feature requires AirPods Pro 2 with firmware version 7B19 or newer, paired with a compatible iPhone or iPad running iOS 18.1 or iPadOS 18.1 or later.
