Satellite and streaming provider DIRECTV has announced a new free streaming service that will debut in November. The company says the new service will create “a dedicated home for curated FAST channel lineup; platform will give advertisers ability to expand reach.”
At launch, the MyFree DIRECTV service will offer access to curated channel content, as well as a large on-demand content library. The company says additional channels will join the MyFree DIRECTV lineup throughout 2025 “and beyond.” The service will be accessible nationwide online, via mobile, and on select smart TVs and streaming devices.
Of course, the service will be ad supported, which is becoming popular among both viewers and advertisers.
“DIRECTV envisions a brighter TV future that offers consumers quality content with more choice and more control at the right value. The launch of MyFree DIRECTV will do just that,” said Amy Leifer, chief advertising sales officer at DIRECTV Advertising. “We’re laser-focused on strengthening our investment in this area as we empower our advertising clients to reach new audiences with targeted and contextual solutions and innovative ad formats.”
MyFree DIRECTV integrates DIRECTV’s Your TV content aggregation carousel, which combines a user’s selected favorites with their most watched content to immediately put programming front and center from the moment the TV is turned on.
The unveiling of MyFree DIRECTV comes as streaming viewers continue to make the move to free, ad-supported options. The service will offer free access to popular genres of content, including sports, entertainment, kids and family, news, and lifestyle.
Visit myfreeDIRECTV.com if you want to receive a notification when MyFree DIRECTV becomes available.