Apple Debuts iPhone 16 and iPhone 16 Plus – Action Button, Camera Control, More

Apple today unveiled its new 6.1-inch iPhone 16 and 6.7-inch iPhone 16 Plus, with perhaps the biggest new feature being the new Camera Control on the side of the devices. iPhone 16 and iPhone 16 Plus will be available in five colors: black, white, pink, teal, and ultramarine.

iPhone 16 Camera Control

The Camera Control is positioned below the power button, and allows users to control multiple features in the Camera app by pressing or swiping on it. The control offers haptic feedback dedicated to camera app functions.

Camera Control can quickly launch the camera, take a photo, and start video recording so users don’t miss the moment. A new camera preview helps users frame the shot and adjust other control options — such as zoom, exposure, or depth of field — to compose a stunning photo or video by sliding their finger on the Camera Control. Additionally, developers will be able to bring Camera Control to third-party apps such as Snapchat.

Later this year, Camera Control will unlock Visual Intelligence to help users learn about objects and places faster than ever before. Users can click and hold Camera Control to pull up the hours or ratings for a restaurant they pass, add an event from a flyer to their calendar, quickly identify a dog by breed, and more.

Action Button

The iPhone 16 and iPhone 16 Plus both receive the Action button introduced on the iPhone 15 Pro models last year.

A18 Chip

An A18 chip with up to a twice as fast 16-core Neural Engine for Apple Intelligence powers the iPhone 16 and iPhone 16 Plus. Apple says the A18 chip offers up to 30% faster CPU performance compared to the A16 Bionic chip that powered the iPhone 15 and iPhone 15 Plus. The chip supports hardware-accelerated ray tracing for improved graphics rendering in games.

Apple Intelligence

Apple Intelligence is available on the iPhone 16 and iPhone 16 Plus. The feature was previously limited to the iPhone 15 Pro and iPhone 15 Pro Max.

iPhone 16 and iPhone 16 Plus Cameras

iPhone 16 and iPhone 16 Plus both sport vertically-aligned rear cameras, which includes a 48-megapixel Main camera that acts as both a 12-megapixel Telephoto camera, and a 12-megapixel Ultra Wide camera. The cameras can be used to capture spatial photos and videos for playback on the Apple Vision Pro headset.

The new handsets also get a nice boost in battery life, brighter and more durable screens, and Wi-Fi 7 support.

 

Pricing and Availability

• iPhone 16 and iPhone 16 Plus will be available in ultramarine, teal, pink, white, and black in 128GB, 256GB, and 512GB storage capacities. iPhone 16 starts at $799 (U.S.) or $33.29 (U.S.) per month, and iPhone 16 Plus starts at $899 (U.S.) or $37.45 (U.S.) per month.

• Customers can get $180 (U.S.) to $650 (U.S.) in credit when they trade in iPhone 12 or higher, or up to $1,000 (U.S.) in credits to put toward an iPhone 16 Pro with a carrier offer. Customers can take advantage of these offers by visiting the Apple Store online or an Apple Store location. For carrier offer eligibility requirements and more details, see apple.com/shop/buy-iphone/carrier-offers. To see what their device is worth and for trade-in terms and conditions, customers can visit apple.com/shop/trade-in.

• Customers in more than 58 countries and regions, including Australia, Canada, China, France, Germany, India, Japan, Malaysia, Mexico, South Korea, Türkiye, the UAE, the U.K., and the U.S.,will be able to pre-order iPhone 16 and iPhone 16 Plus beginning at 5 a.m. PDT this Friday, September 13, with availability beginning Friday, September 20.

• iPhone 16 and iPhone 16 Plus will be available in Macao, Vietnam, and 19 other countries and regions beginning Friday, September 27.