Apple has shared a new ad spot entitled “The Relay,” which focuses on athletic accessibility with the tagline “designed for every body.”
Apple products are designed for every body. Whether you’re a sprinter, wheelchair racer, track cyclist, or swimmer, features like the Workout app on Apple Watch, sleep metrics, and daily exercise goals — along with the ability to record and analyze your performance on iPad and Mac — ensure that all athletes have what they need to train and compete at their best.
And innovative accessibility features like Point and Speak on iPhone, for users with low vision, or AssistiveTouch (which helps those with upper-limb difference use Apple Watch one-handed) further equip adaptive athletes with the ability to excel equally.
The new ad spot comes just ahead of the 2024 Paralympic Games in Paris and shows disabled athletes and many of the routines, training, and competitions they undertake across a wide range of sports, all assisted by Apple devices.
More information is available on Apple’s accessibility website.