Apple is shifting its production of the upcoming iPhone 16 lineup in favor of the iPhone 16 Pro Max will be the most-produced model in the 2024 release slate, according to a report into supply chain component shipments.
The Pro versions of the iPhone lineup are already popular among customers. Apple is expecting to see increased sales of the iPhone 16 Pro and iPhone 16 Pro Max models, so it is shifting production resources toward the Pro models.
Supply chain info points to Apple producing around 90.1 million iPhones in the iPhone 16 generation, reports The Elec. The main iPhone 16 should consist of 24.5 million units, the Plus at 5.8 million, the Pro at 26.6 million, and the Pro Max at 33.2 million.
This means the iPhone 16 will have a 27% share of shipments, the Pro Max gets 37%, the Pro hits 30%, and the iPhone 16 Plus just 6% of the total.
Much of the production increase will be due to the upcoming improved features on the iPhone 16 Pro and Pro Max. Both models are expected to boast the tetraprism lens and have started to ship to assembly partners from LG Innoteck. Both models will offer telephoto zoom from 3x to 5x.
It is also expected that the ultra-wide lens on both models will also grow to 48 megapixels.
A new Capture button is also expected, which will make it easier for users to take photos with the iPhone.
