Apple today announced the upcoming debut of multiple new immersive video experiences designed for the Vision Pro headset, which will be available starting tonight.
Apple Immersive Video is a remarkable storytelling format that leverages 3D video recorded in 8K with a 180-degree field of view and Spatial Audio to transport viewers to the center of the action.
The first “video experience” will be “Boundless,” which premieres tonight at 6:00 p.m. Pacific Time. The new video features once-in-a-lifetime trips,” starting with a hot air balloon ride episode. A second episode, “Arctic Surfing,” will be released this fall.
Boundless, a new series that invites viewers to experience once-in-a-lifetime trips from wherever they are, premieres at 6 p.m. PT today, July 18, with “Hot Air Balloons.” The next installment of Wild Life, the nature documentary series that brings viewers up close to some of the most charismatic creatures on the planet, premieres in August. Elevated, an aerial travel series that whisks viewers around iconic vistas from staggering heights, will launch in September.
Later this year, users can enjoy special performances featuring the world’s biggest artists, starting with an immersive experience from The Weeknd; the first scripted Apple Immersive short film, Submerged, written and directed by Academy Award winner Edward Berger; a behind-the-scenes and on-the-court view of the 2024 NBA All-Star Weekend; and Big-Wave Surfing, the first installment of a new sports series with Red Bull.
“Apple Immersive Video is a groundbreaking leap forward for storytelling, offering Apple Vision Pro users remarkable experiences with an unparalleled sense of realism and immersion,” said Tor Myhren, Apple’s vice president of Marketing Communications. “From soaring over volcanoes in Hawaii and surfing huge waves in Tahiti, to enjoying performances by the world’s biggest artists and athletes from all-new perspectives, Apple Immersive Video revolutionizes the way people experience places, stories, sports, and more by making viewers feel like they’re truly there. It’s the next generation of visual storytelling, and we’re excited to bring it to more people around the world.”
The new Apple Immersive video content is available from the Apple TV app in Australia, Canada, Hong Kong, France, Germany, Japan, Singapore, the U.K., and the U.S. Users in China can view the video content in the Migu Video and Tencent Video apps.
