Apple’s annual Back to School promotion for university students in the United States and Canada will launch this week, according to Bloomberg‘s Mark Gurman.
Apple’s back-to-school promotions offer students with a free Apple gift card when purchasing a Mac or an iPad, and this year’s promotion could help Apple push the new M2 iPad Air and M4 iPad Pro models. The details of the 2024 promotion aren’t yet available. In 2023, Apple offered U.S. students up to $150 when purchasing a Mac and up to $100 when purchasing an iPad.
Education pricing is available to current and newly accepted college students and their parents, as well as faculty, staff, and homeschool teachers of all grade levels.
Apple began advertising its Back to School sale on social networks in early June, as some Instagram users reported seeing an ad promoting Macs with discounts for college and university students.
Clicking on the ad redirected to Apple’s education website, but the ad seems to have gone up early as there has been no sign of a Back to School promotion as of yet.
Apple’s 2023 Back to School sale began on Monday, June 5.