Apple has announced the rollout of Tap to Pay on iPhone in Italy, allowing independent sellers, small merchants, and large retailers in the country to use iPhones as a payment terminal.
Introduced in February 2022, the feature allows individuals and merchants with an iPhone XS or newer to accept contactless payments through supported iPhone apps. The merchant simply holds out their iPhone, and the customer holds their iPhone, Apple Watch, another digital wallet, or contactless credit card near the device and a secure payment will be made via NFC technology.
No additional hardware or credit card machine is required to use Tap to Pay on iPhone. The feature uses NFC technology to securely authenticate contactless payments, plus the feature also supports PIN entry, which includes accessibility options.
“Tap to Pay on iPhone has revolutionized the checkout experience in many types of businesses in Europe and other countries, and we are happy to collaborate with payment platforms to support merchants in Italy by offering them a simple, secure and private to accept contactless payments via iPhone and a partner-enabled iOS app, without the need for additional devices,” said Jennifer Bailey, Vice President of Apple Pay and Apple Wallet at Apple “Over 4.3 million small businesses and medium-sized businesses in Italy have long played a fundamental role in the country’s economy and, together with payment platforms, app developers and payment networks, we are making it easier than ever for Italian businesses of all sizes accept contactless payments and continue to grow your business.”
Tap to Pay on iPhone is available to payment platforms and payment app developers in Italy. Adyen, myPOS, Nexi, Revolut, Stripe, SumUp, and Viva are all supporting Tap to Pay, and Fabrick, Numia, and Sella will also be adding Tap to Pay integration soon. Starting today, Tap to Pay on iPhone can be used in all Apple retail stores in Italy as well.
Italy becomes the 11th country to support Tap to Pay, the feature is also available in the United States, United Kingdom, Canada, Australia, Japan, the Netherlands, Brazil, France, Taiwan, and Ukraine.
