Apple has added a “Reasons to Upgrade” section to its website, aimed at convincing owners of older iPhones to upgrade to an iPhone 15 model.
The website allows customers to compare the iPhone 11, 11 Pro, 11 Pro Max, 12, 12 mini, 12 Pro, and 12 Pro Max to the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, or iPhone 15 Pro Max.
The website allows users to select their current iPhone model, and a new iPhone 15 model and then view the new features that owners of older iPhones will benefit from by buying a member of the iPhone 15 lineup.
The site highlights differences in display technology, design, sizing, connectivity, and more. Apple also offers information about the trade-in value of each older iPhone so customers know what kind of discount they will receive when trading a device in on the purchase of a new iPhone.
Since the U.S. smartphone market is basically saturated, Apple is relying more and more on iPhone upgraders, which explains Apple’s movement to convince owners of older iPhones to upgrade to the latest model.
