Apple is telling developers they should avoid mentioning “AR” and “VR,” as well as calling the Vision Pro a generic “headset,” when listing their apps on the visionOS App Store.
As first reported by 9to5Mac, Apple’s developer website recently added a page with new requirements for Vision Pro apps, which includes how to properly list their apps in the App Store. The Cupertino device maker tells developers to “Refer to your app as a spatial computing app. Don’t describe your app experience as augmented reality (AR), virtual reality (VR), extended reality (XR), or mixed reality (MR).”
Instead, Apple tells developers to use the “spatial computing” phrasing that Apple has promoted ever since the Vision Pro’s announcement in June last year. The instructions are part of Apple’s efforts to disassociate the Vision Pro headset from AR/VR headsets offered by other companies, such as Meta.
Apple also requests that app developers not refer to the Vision Pro as a generic “headset.”
Apple Vision Pro: Always typeset Apple Vision Pro as three words with an uppercase A, V, and P followed by lowercase letters. Don’t break Apple Vision Pro over two lines. Don’t use the article the before Apple Vision Pro. Apple Vision Pro apps are available on the App Store or can be downloaded from the App Store. It’s acceptable to say Name of app for Apple Vision Pro when your promotion is focused on features and benefits related to Apple Vision Pro. Don’t refer to Apple Vision Pro generically as a “headset.” The phrase “Apple Vision Pro” can’t be included in your app name, but it can be included in your app description.
Apple also prefers to call the device “Apple Vision” instead of “Apple Vision Pro.” For example, Apple now refers to “Mac, iPad, Apple Vision apps” instead of “Mac, iPad, Apple Vision Pro apps.” The Apple website also features a “Vision” product tab instead of a “Vision Pro” tab. This indicates that Apple is indeed laying the groundwork for the release of a much-rumored lower-priced version of the Apple Vision Pro.