No one can deny or dispute the importance of mobile marketing; after all, each of your customers has a hard time getting separated from their phones even when they shower. Delivering an instant, time-sensitive message, especially after carefully segmenting and targeting them, can be a very effective digital marketing cheat code.
Now, when it comes to mobile marketing, the majority of guides stop at voice-search marketing and local mobile SEO. While these two are incredibly important, they’re just the tip of the iceberg. In fact, chances are that you’re already using these forms of marketing. What you aren’t using are other mobile marketing channels. Here are some such channels for you to consider.
1. SMS marketing
In the past, all mobile messaging took place via SMS. This means that, at one point in time, the majority of mobile marketing was SMS-based. This is no longer the case; however, this doesn’t mean that SMS marketing is outdated or that you should abandon it entirely.
You can even incorporate your SMS marketing strategy with your overall marketing strategy. For instance, you could offer a promotional code or urge your customers to visit your site and redeem this code to get a special discount.
First of all, SMS messages have particularly high open rates. Let’s be real and admit that, in 2024, people receive fewer SMS messages than before. This is why they dislike the idea of just allowing the notification to linger. SMS are not emails where people just click read on the 200+ emails they receive throughout the day. This means that when you send a message via SMS, they’re likely to open it.
SMS also has a much wider reach. Everyone with a phone can receive an SMS message. This means that you won’t have to worry about whether your target audience supports the format in question.
Most importantly, SMS marketing can be quite cost-effective compared to traditional marketing methods.
2. Telemarketing
Contrary to popular belief, telemarketing is still not dead, and it can also be applied to mobile marketing. Sure, many people don’t answer unknown numbers, but you could always use these calls to reach out to your old customers and try to retarget and re-engage them.
In other words, it’s unlikely that you’ll find a more efficient marketing method when it comes to cross-selling and upselling.
Most agencies outsource telemarketing, but this doesn’t have to be the case in your scenario. Instead, you can handle this in-house. By figuring out how VoIP works and finding suitable services for your enterprise, you can easily outfit your workforce with enough call potential and numbers for outreach.
In the era where most brands interact with their customers exclusively through bots and automated messages, a chance to hear a human voice on the other end of the line is a great personalization option. It displays an extra effort on the part of your brand and gives your customers a chance to see that you care about them.
Then, there’s an issue of immediate response. We all know people who take forever to respond, but with a phone call, you always get instant feedback. Telemarketing is also a great method for gathering info.
3. Push notifications
The first thing you need to keep in mind is that, when it comes to time-sensitive messages, there’s nothing better than push notifications. They’re hard to miss, and if the CTA is good enough, they’ll drive conversions quite heavily in your favor.
Another great thing is that they’re a great way to re-engage your users and avoid ever losing touch with them. What do we mean by that? You see, in order to stay in user’s good graces, you need to stay constantly in touch with them. If you personalize these messages, you’ll create an impression that you’re constantly thinking about your users and that you’re just checking up on them. Everyone loves attention and preferential treatment.
The next advantage of push notifications as a form of advertising is the fact that you get a direct engagement and an instant collection of data from all of these interactions. This gives you a lot of material for analytics and gives you a chance to improve your marketing efforts in the future.
The best thing about these notifications is that they target your smartwatch, not just appear on your phone’s display. This means that your customers will become globally available for your targeted messages.
4. In-app messaging
The majority of your customers use apps to interact with your brand, not going to your site via browser. The best thing about this is that this means they’re already receptive to your message, seeing as how they’re “in your domain.” Same as with other outreach methods, all mobile messages are instant and provide direct engagement.
Most digital marketers would argue that the biggest advantage of in-app messaging is the fact that it’s easy to come up with multiple templates, segment your audience, and send targeted messages to everyone concerned.
The metrics from this campaign are trackable within the platform, which means that, during the development, you can set up your own dashboard and analytics. With the help of BI software, you shouldn’t struggle too much to get adequate analytics.
This method is especially effective when it comes to local mobile marketing. This way, the push notification mechanism can be geo-sensitive, which means that your target audience will get a notification when they enter a certain location. This is a particularly effective method of geo-fencing that you shouldn’t underestimate.
5. QR code campaigns
The best thing about a QR code campaign is just how easy it is to erase the line between the digital and the real world. You can have a QR code on a billboard or even get a huge piece of street art painted somewhere on the side of the building or pavement. This way, you can incorporate guerrilla marketing into your campaign, as well.
The most important thing to remember here is that most of your audience uses phones in the most convenient way possible. No, they’re not going to memorize your social media handle. They might use it in a tag if it’s cleverly integrated into a piece of street art, but that’s about it.
With a QR campaign, you’re tapping into the proto-AR approach to marketing. You’re encouraging your potential customers to engage with the content in a completely new way and giving them a chance to gamify the experience of interacting with your brand.
Most importantly, you need to give people a reason to use your QR code. Give them a retail discount if they use your QR code. Require that they register for an event this way and promise them special privileges if they do so.
Some businesses even integrate these QR codes into their business model, like restaurants that integrate scannable QR into their menu.
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