Amazon Prime Video viewers will begin seeing “limited ads” when streaming the service’s content starting on January 29. Viewers can continue to enjoy an ad-free experience by paying a $2.99 fee.
In an email sent to subscribers, Amazon announced that the movies and TV episodes shown on Prime Video will show “limited advertisements” beginning January 29, 2024. The company says there will be “meaningfully fewer ads than linear TV and other streaming TV providers.”
The price of an Amazon Prime subscription will not increase on its face. However, subscribers will be required to pay an extra fee of $2.99 per month.
Amazon’s email to subscribers:
Dear Prime member,
We are writing to you today about an upcoming change to your Prime Video experience. Starting January 29, Prime Video movies and TV shows will include limited advertisements. This will allow us to continue investing in compelling content and keep increasing that investment over a long period of time. We aim to have meaningfully fewer ads than linear TV and other streaming TV providers. No action is required from you, and there is no change to the current price of your Prime membership. We will also offer a new ad-free option for an additional $2.99 per month…
Amazon’s move is separate from Amazon’s Freevee, which is a free, ad-supported streaming service. Amazon isn’t the only streaming service to offer ad-supported tiers of service. Disney+, Hulu, and Netflix have all recently introduced ad-supported options.