Apple will not meet its original self-imposed January 2024 launch date for its upcoming Vision Pro mixed-reality headset. It will instead hit shelves in March of next year, according to Bloomberg‘s Mark Gurman.
Gurman’s comments come in his latest Power On newsletter. Gurman says Apple “still needs to get its distribution plans in shape and conduct further testing.” Apple also typically holds a spring media event in March, and the Cupertino company will likely use that opportunity to promote the headset and its apps.
Apple Vision Pro has such a complex design that the company has been forced to make “drastic cuts” to its production forecasts due to manufacturing difficulties. Apple is expected to produce less than 400,000 units in 2024, initially launching only in the United States, and only expanding to additional markets, such as Canada and the United Kingdom towards the end of next year.
Select Apple retail employees in the United States have traveled to Apple’s Cupertino headquarters for Vision Pro training. Employees selected for training will train other team members when they return to their stores.
