Apple has announced the opening of its first store in Wenzhou in China’s Zhejiang province. The team at Apple MixC Wenzhou will welcome its first customers on Saturday, November 4, at 10 a.m. local time.
The new store will employ 100 team members, and the store will offer the usual variety of Apple devices and accessories, including the new 24-inch iMac with M3 and MacBook Pro with M3, M3 Pro, and M3 Max, available starting Tuesday, November 7.
“We’re excited to be expanding to reach even more customers with the opening of Apple MixC Wenzhou, and we’re proud of the deep, long-lasting connections we’ve built with communities in China,” said Deirdre O’Brien, Apple’s senior vice president of Retail. “Our team members can’t wait to welcome the local community to our newest location and help even more customers discover the magic of Apple, including the new iPhone 15 lineup and new Mac models featuring the M3 family of chips.”
A newly designed area offers customers a closer look at the Apple Watch lineup, including the Apple Watch Series 9 and Apple Watch Ultra 2. The dedicated space features a more personalized shopping experience.
Free Today at Apple programming at Apple MixC Wenzhou will range from foundational getting started sessions to engaging youth programming and workshops that explore photography, videography, and more. Today at Apple also offers accessibility sessions that teach the basics of assistive technologies and empower people with reduced mobility, vision loss, and hearing disabilities. Group Booking is also offered for customers interested in exploring these topics with friends, family, and colleagues.
The new location is accessibility friendly, featuring varied table and seating heights, as well as access routes that give wheelchair users more space to navigate. The store also offers an expanded assisted listening system at the Today at Apple table, and for hearing aid users, Apple MixC Wenzhou provides a portable hearing loop that can be used anywhere in the store.
The Apple MixC Wenzhou features a counter designed for face-to-face conversations during hands-on technical and hardware support. An Apple Pickup station makes it easier for customers to pick up online orders.
