Amazon on Monday announced that it is adding support for passkey to its website and mobile apps, allowing Amazon customers to sign in to their accounts without the need to enter a password.
Amazon is rolling out passkey support on browsers and mobile shopping apps, offering customers an easier and safer way to sign in to their Amazon accounts. Customers can now set up passkeys in their Amazon settings, allowing them to easily use the same face, fingerprint, or PIN used to unlock their device. Passkey support is available today for all Amazon customers using browsers and is gradually rolling out on the iOS Amazon Shopping app with support coming soon on the Android Amazon Shopping app.
Passkeys – which debuted in iOS 16, iPadOS 16, tvOS 16, and macOS Ventura – are a standard-based technology that, unlike passwords, are resistant to phishing, are always strong, and are designed so that there are no shared secrets.
Passkeys are designed to simplify account registration for apps and websites, be easier to use, and work across all of your Apple devices, as well as non-Apple devices within physical proximity.
Passkeys are built on the WebAuthn standard and use a unique cryptographic key pair for each website or account. These keys are generated by the device, securely and uniquely, for every account.
Customers can enroll for passkeys in a few simple steps. Using their browser or iOS Amazon Shopping app with the passkey update, customers can select “Your Account,” choose “Login & Security,” select Set up next to Passkeys, and follow the quick step-by-step instructions. Once customers have added a passkey to their account, they can sign in with a passkey on supported devices or browsers using their lock screen PIN or biometrics to confirm their identity.
“Our research shows that consumers are tired of the hassle and complexity of passwords, and they are excited to embrace passkey sign-ins, which enable them to simply and securely access online services and stands to turn the tide against the ongoing plague of data breaches and identity theft,” said Andrew Shikiar, executive director and chief marketing officer of FIDO Alliance, an industry association focused on reducing reliance on passwords. “Passkeys fundamentally shift the way we sign in to our online accounts for the better—and seeing Amazon roll out passkeys is evidence of its commitment to its customers’ time, experiences, and security across Amazon web and mobile shopping experiences.”
Amazon says that passkey support is now available for all Amazon customers using browsers and that it will soon be rolling out to the Amazon app for iOS devices.