Disney is sending out emails telling Disney+ subscribers that it will begin cracking down on password sharing on its Disney+ streaming service starting on November 1. (See what happens when you’re so darned polite?)
As reported by Mobile Syrup, Disney is updating its terms of service to restrict account sharing.
“Unless otherwise permitted by your Service Tier, you may not share your subscription outside of your household. ‘Household’ means the collection of devices associated with your primary personal residence that are used by the individuals who reside therein. Additional usage rules may apply for certain Service Tiers.”
Disney back in August announced that it would be joining fellow streamer Netflix in putting a stop to password sharing. Disney CEO Bob Iger said that Disney will “roll out tactics” to end password sharing starting in 2024. Looks like it’s jumping the gun when it comes to Canadian subscribers.
Disney’s streaming division was hit with a $512 million loss in the third fiscal quarter of 2023, and Iger has been looking for ways to cut down on the company’s streaming expenses. Disney recently increased the subscription fees for its ad-free Disney+ and Hulu plans. Ad-free Disney+ is now priced at $13.99 per month in the United States and ad-free Hulu is now priced at $17.99 per month.
Netflix earlier this year began cracking down on password sharing between households, detecting sharing by using IP addresses to detect customers’ locations. Once the crackdown was in full swing, Netflix saw an increase in signups, so we’ll likely see other streamers cracking down on sharing.