It appears that Apple’s Pro Max branding will live on for at least another iPhone model year. In a report on Friday from Bloomberg‘s Mark Gurman, he says Apple’s highest-end iPhone this year will be named iPhone 15 Pro Max, instead of iPhone 15 Ultra. As expected, the other devices in the lineup will be called the iPhone 15, iPhone 15 Plus, and iPhone 15 Pro.
Gurman had previously reported that Apple was considering the “Ultra” moniker for its highest-end iPhone, similar to the Apple Watch Ultra. Now it appears that the “Ultra” name will be reserved for the highest-end iPhone 16 handset, which is expected to boast a larger 6.9-inch display next year.
All four models are expected to feature a USB-C port and the Dynamic Island. Meanwhile, the Pro models are expected to receive additional new features, including a titanium frame, a new Action button, a more powerful A17 Bionic chip, Wi-Fi 6E support, and more.
The main feature driving buyers to the iPhone 15 Pro Max is expected to be the periscope lens camera, which will result in a higher optical zoom of 5x–6x compared to the 3x optical zoom available in the current models. The periscope lens will be a Pro Max exclusive, before expanding to the iPhone 16 Pro in the next model year, which industry analyst Ming-Chi Kuo says will result in a 70% year-over-year increase in the second half of 2024.
Apple will hold its “Wonderlust” media event at 10 a.m. Pacific Time (1 p.m. Eastern Time). Apple will unveil its new iPhone 15 lineup, its new Apple Watch Series 9 lineup, Apple Watch Ultra 2, and likely a new version of the AirPods Pro charging case with USB-C.