Apple is significantly lagging behind its competitors when it comes to generative AI technology, says Apple industry analyst Ming-Chi Kuo. Kuo says there is no sign that the Cupertino firm has any plans to launch AI services in 2024.
From MacRumors:
In a new post on Medium outlining how Apple’s imminent earnings report will affect Apple stocks and the supply chain, Kuo explained that the company will likely not dedicate much time to discussion of AI during its earnings call due to its lack of progress in the area. There is reportedly no sign that Apple has plans to launch or integrate AI computing or hardware products in 2024, indicating that AI is unlikely to boost the company’s stock price or supply chain in the immediate future.
Last month, Bloomberg‘s Mark Gurman said Apple is working on its own “Apple GPT” artificial intelligence projects, which could rival OpenAI’s ChatGPT. Gurman said work on AI has become a priority at Apple during the last few months. Chatbot services and AI functions in apps have rapidly expanded in recent months, driving Apple’s exploration of the technology.
Apple CEO Tim Cook recently said there are a “number of issues that need to be sorted” with AI, and that it’s important to be “deliberate and thoughtful” in the development approach. Cook’s comments came during Apple’s May earnings call. Cook continued musing on the matter, saying that Apple views AI as “huge,” and plans to “continue weaving it in products on a very thoughtful basis.”
In an interview with Good Morning America, Cook commented that he uses ChatGPT and that it’s something that the company is “looking at closely.”