Bloomberg‘s Mark Gurman says Apple’s first M3-powered Macs could debut as early as October.
In comments from his latest Power On newsletter, Gurman said his sources tell him an October event will follow Apple’s iPhone 15 series announcement in September. He says that the state of Apple’s current product lineup indicates Apple will focus on new Macs with M3 chips.
Now that Apple has gotten the 15-inch MacBook Air and new M2 Ultra-based Macs out the door, the October launch could feature the first Macs with M3 chips. October is too early for new high-end MacBook Pros or desktops, so the first beneficiaries of the new chip should be the next iMac, 13-inch MacBook Air and 13-inch MacBook Pro.
Gurman has previously indicated that looking further ahead, new 14-inch and 16-inch MacBook Pro models with M3 chips are expected to arrive in early 2024, featuring M3 Pro and M3 Max chips.
The M3 chip is expected to be fabricated using chipmaking partner TSMC’s 3nm process, which will result in significant performance and power efficiency improvements over the 5nm-based M2 chip Apple currently uses. TSMC kicked off mass production of 3nm chips in late December 2022.