Apple’s latest store, Apple Gangnam – located in Seoul’s bustling, world-famous Gangnam District – will open this Friday, March 31. The new location will be Apple’s fifth physical retail store in Seoul, South Korea. The new store will be located in the central Gangnam district of Seoul, the capital city of South Korea.
Apple Gangnam will welcome its first visitors on Friday, March 31, at 5 p.m. local time. Apple Gangnam’s grand opening is by reservation only. Registration starts on March 29 at 8 a.m.
Apple says the Apple Gangnam location will “offer an exciting space for customers to discover Apple’s incredible lineup of products and services, receive exceptional support from highly knowledgeable team members, and participate in free Today at Apple sessions to learn how to get the most out of their products.”
“At Apple, we’re always innovating to provide the best experience for our customers, and we are so excited to open Apple Gangnam and share the best of Apple with even more people in Seoul,” said Deirdre O’Brien, Apple’s senior vice president of Retail. “Our incredible team members look forward to connecting with customers and helping them find new ways to unleash their creativity with our amazing products and services.”
The new retail location will employ more than 150 retail team members, who collectively speak more than a dozen languages.
Apple Gangnam was built using materials sourced from the region, including the tables, wood feature wall, logo, façade glass, stone walls, and flooring. Like all Apple facilities, Apple Gangnam and Apple’s operations in South Korea run on 100% renewable energy and are carbon neutral.
Apple Gangnam will offer a diverse menu of “Today at Apple” offerings, set in a roundtable setting for a more personalized customer experience. Attendees can discover features on the latest Apple products and learn how to get started on their new device, or join Apple Creatives for sessions focused on GarageBand and Spatial Audio. For designers, photographers, musicians, or even first-time Apple customers, Apple Gangnam has a diverse offering of Today at Apple sessions such as:
Participants can register for a Today at Apple session at apple.com/kr/today/gangnam.
Beginning April 1, music fans will be able to experience Spatial Audio in a limited-time Pop-Up Studio, featuring rising K-pop group, NewJeans, from ADOR. On Friday and Saturday evenings — on the hour, every hour from 5-7 p.m. — attendees will be treated to a special listening session featuring their hit track “OMG (Apple Music Edition).” During the 15-minute session, participants will experience the industry-leading sound quality of Spatial Audio. The version of the song will be available only on Apple Music.
