Apple has cut the price of its latest high-end iPhones in China in an apparent attempt to offset falling demand in the country (via Bloomberg).
In recent days, we’ve seen JD.com, China’s second-largest e-commerce platform, take 800 yuan ($118) off iPhone 14 Pro and Pro Max models. State carrier China Mobile has also slashed its prices for the phones.
Retailers in Shenzhen have also made price cuts ranging from 600 to 800 yuan for the higher-end iPhone models. However, Apple’s own local website continues to offer the devices at regular prices.
As reported by Bloomberg, the roughly 7% to 9% discounts on the iPhone 14 Pro range mirrored offers on lower-end models, which are typically the first to get cut, suggesting Apple is responding to weak demand in the world’s largest smartphone market.
China’s 2022 smartphone market shipped 287 million units, a year-on-year decrease of 14% and the first time since 2013 that the country’s market shipment has fallen below 300 million units. Apple reached an all-time-high market share of 18% for the year, despite growth for the fourth quarter dropping by 24%.
(Via MacRumors)