Apple’s new Apple TV 4K, announced earlier this week, boasts a lower starting price of $129 (the previous generation was priced at $179). Apple industry analyst Ming-Chi Kuo believes the next-generation Apple TV could be sold at a sub-$100 price point.
In a tweet on Tuesday, Kuo said a sub-$100 price would be the “sweet spot” for the Apple TV and that he expects the next-generation model to be “more affordable.”
A new Apple TV 4K with a price drop (starting from $129) reflects the expected improved cost structure. It can help shipments, but the drop should not be enough. The sub-$100 price should be the sweet spot for Apple TV, so I expect the next-gen will be more affordable. https://t.co/pOkEHT4UFb
— 郭明錤 (Ming-Chi Kuo) (@mingchikuo) October 19, 2022
The second-generation (2010) and third-generation (2012) models of the Apple TV were priced at $99 at launch, and the price of the third-generation model eventually dropped to $69, so there is some precedent for a sub-$100 Apple TV. By lowering the price of the Apple TV, it could better compete with cheap streaming devices sold by Google, Amazon, and Roku.
Apple could possibly price the recently announced Apple TV 4k model at a sub-$100 price point when the next Apple TV launches.
