Strong sales of the iPhone 14 Pro and iPhone 14 Pro Max could see Apple grabbing the majority of the market share for high-end handsets, grabbing as much as 60%, if the impressive sales continue through the year.
DigiTimes, reports that so far this year Apple’s market share for high-end handsets with unit prices of over $500 has reached 55% in the off-season and 60% in the peak season. However, iPhone 14 Pro sales could see their peak numbers become the norm if they maintain their current momentum.
Earlier this week, it was reported that Apple is scaling back production of the new iPhone 14, due to the larger demand for iPhone 14 Pro models. The report says that its sources say Foxconn, who is Apple’s largest supplier, has been instructed to dismantle at least five production lines that were previously making the iPhone 14 in Zhengzhou, China. The report did not indicate if the production cutbacks include just the 6.1-inch iPhone 14 or also the larger 6.7-inch iPhone 14 Plus.
However, DigiTimes reports that component makers in Apple’s supply chain have not received order cuts for any model, although they may have been told to slightly adjust the shipment ratios for different devices.
On Apple’s online store, the iPhone 14 is available for immediate shipment, while the iPhone 14 Pro and iPhone 14 Pro Max show as having a shipping estimate of weeks away.
The new iPhone 14 Pro and iPhone 14 Pro Max feature a much-improved processor, improved camera, and much more. Meanwhile, the iPhone 14 features the same outer design as the Pro models but is powered by the same chip used in last year’s iPhone 13. The iPhone 14 Plus boasts a larger screen and a larger battery but is also powered by the iPhone 13 processor.