It was somewhat of a surprise when Apple announced at its “Far Out” event that it would not be raising prices for its new iPhone 14 lineup, as it had been expected that supply chain issues and component cost increases would lead to an increase in price over the iPhone 13 lineup.
Many had expected that the iPhone 14 would be as much as $100 more expensive than the iPhone 13, and the iPhone 14 Pro lineup was also widely expected to be more costly than the iPhone 13 Pro.
So, it was a bit of a surprise when Apple stood pat on its pricing. Except now, according to CNBC, it appears that those original rumors were close to accurate, for countries other than the US and China.
CNBC reports that UK buyers have seen a rise equivalent to $80. Australia was hit with an increase of $33, but Germany has seen a $100 jump, and Japan was hit with a price increase of $146.
As for the iPhone 14 Pro range, CNBC notes that UK buyers have to spend the equivalent of $175 more to buy the iPhone 14 Pro Max, compared to the iPhone 13 Pro Max.
Rising component costs and a stronger dollar could be two big reasons behind the move, analysts said. However, Apple also kept its prices in China the same as last year, as it is an important market for Apple, and the ongoing coronavirus lockdowns in the country have dampened consumer demand for devices like the iPhone.