The National Football League on Thursday announced a new partnership with Apple Music for the Super Bowl Halftime Show. Apple Music will replace Pepsi as the primary halftime show sponsor as part of the multi-year deal. The announcement says Apple Music will offer “exclusive details and sneak peeks” leading up to the shows.
“We are proud to welcome Apple Music to the NFL family as our new partner for the iconic Super Bowl Halftime Show,” said Nana-Yaw Asamoah, SVP of Partner Strategy for the NFL. “We couldn’t think of a more appropriate partner for the world’s most-watched musical performance than Apple Music, a service that entertains, inspires, and motivates millions of people around the world through the intersection of music and technology.” […]
“Music and sports hold a special place in our hearts, so we’re very excited Apple Music will be part of music and football’s biggest stage,” said Oliver Schusser, Apple’s vice president of Apple Music and Beats. “We’re looking forward to even more epic performances next year and beyond with the Apple Music Super Bowl Halftime Show.”
Super Bowl LVII will be played on February 12, 2023, in Glendale, Arizona.