While some analysts are expecting iPhone demand to lessen amid today’s unsettling economy, Apple doesn’t appear to share their concerns and has asked its suppliers to prepare to initially build 90 million iPhone 14 units.
As reported by Bloomberg, this means Apple expects to sell at least as many iPhone 14 units as they did of the iPhone 13 last year. Apple has traditionally asked suppliers to prepare to make around 75 million units for initial production.
For the full year, Apple is still expecting to assemble around 220 million iPhones.
Bloomberg reports:
Apple Inc has asked suppliers to build at least as many of its next-generation iPhones this year as in 2021, counting on an affluent clientele and dwindling competition to weather a global electronics downturn.
The tech giant is telling its assemblers to make 90 million of its newest devices, on par with last year, despite deteriorating projections for the smartphone market, according to people with knowledge of the matter. The Cupertino, California-based company still expects to assemble roughly 220 million iPhones in total for 2022, also about level with last year, according to one of the people.