Apple on Monday shared a pair of new iPhone 13 ads, promoting the handset’s features, including its splash resistance and the durable Ceramic Shield front display.
In the first ad, entitled “Shake,” we see a dog dive into a swimming pool on a hot, sunny day, get out, walk over to its owner, and proceed what dogs do in such a situation, shaking dry, showering her and her iPhone 13 in water. “iPhone 13. Spill and splash resistant” reads the tagline. “Relax, it’s iPhone.”
In the second ad, “Edge,” an iPhone 13 is seen sitting on a table, and an incoming call proceeds to vibrate the phone right off the table and onto the floor with an audible thud. “iPhone 13 with Ceramic Shield. Tougher than any smartphone glass. Relax, it’s iPhone,” reads the tagline.
Apple has shared several other videos in the “Relax, it’s iPhone” series, promoting the iPhone’s durability, battery life, and other features.