Apple on Friday released a new ad for its Apple Watch Series 7 promoting the device’s durability when exposed to various operating conditions.
Apple Watch Series 7. The most durable Apple Watch ever.
The new ad, entitled “Hard Knocks,” shows a number of scenarios involving people either intentionally or accidentally exposing their Apple Watch to various weather conditions, liquids, and physical impacts. Examples include a user running for a bus, falling while ice skating, diving into a pool, and more.
The 1-minute and 38-second ad features music by Jack White, “Power of My Love.”
The ad comes in the wake of rumors that Apple is working on a new version of the Apple Watch “with a rugged casing” that will target athletes, hikers, and others who use the watch in more extreme conditions than normal day-to-day wear.