Apple will be opening its new Apple Brompton Road store in the heart of Knightsbridge, London, on July 28.
Our newest store on London’s iconic Brompton Road, a moment away from Hyde Park, is almost ready to explore. It’s a place where your boldest ideas can bloom, and we’re here to help them grow.
The new location is located near the world-famous Harrods department store and other luxury shopping outlets. The new store was made possible by a deal Apple made back in 2019.
Apple will celebrate the store’s opening with a lineup of free music, art, and wellness sessions taking place at the store between July 28-31. Live performances and Q&As are scheduled, and a “fantastical AR realm” will be available for visitors to experience inside the store, along with a special guest DJ set on July 28.
Apple is also offering a free flower-themed wallpaper for download to Apple devices running macOS, iOS, or iPadOS, as well as a specially curated Apple Music playlist.
Apple Brompton Road will be the third Apple store in central London, joining Apple Covent Garden and Apple Regent Street. The store will be the 39th Apple retail location in the United Kingdom.
