The music may live on, but the iPod touch is dead in the water. Apple today announced that it is officially discontinuing the iPod Touch, a move that had been expected by many for quite a while. Apple says that it is dropping the iPod touch from its product lineup because its capabilities are available across Apple’s product lineup.
The iPod touch is the last remaining iPod device offered by Apple, and the device has not been updated since May 2019.
Apple’s marketing chief Greg Joswiak said that the “spirit of the iPod lives on” in other Apple products.
“Music has always been part of our core at Apple, and bringing it to hundreds of millions of users in the way iPod did impacted more than just the music industry — it also redefined how music is discovered, listened to, and shared,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “Today, the spirit of iPod lives on. We’ve integrated an incredible music experience across all of our products, from the iPhone to the Apple Watch to HomePod mini, and across Mac, iPad, and Apple TV. And Apple Music delivers industry-leading sound quality with support for spatial audio — there’s no better way to enjoy, discover, and experience music.”
When Apple first debuted the first iPod back in October 2001, it was hailed as a revolutionary device, as it put thousands of songs in the pocket, briefcase, or purse of millions of Apple users. Since its initial introduction, the iPod has seen multiple iterations, including the iPod Shuffle, the iPod nano, and the iPod touch. All except the touch have long since been dropped from the lineup.
The iPod touch will be available for purchase while supplies last, through Apple’s website, Apple retail stores, and through Apple Authorized Resellers.
The seventh-generation iPod touch is available in Pink, (PRODUCT)RED, Space Gray, Silver, Gold, and Blue, and is priced starting at $199.
