Apple today unveiled new Pride bands for the Apple Watch, featuring new Pride Edition Sport Loop and Pride Edition Nike Sport Loop options.
In the Pride Edition Sport Loop adjustable Sport Loop design, Apple used a new technique to remove several of the double-layer nylon-woven textile loops on the band to reveal the word “pride” in a cursive style inspired by the original “hello” greeting — displayed on the first Macintosh in 1984. The band’s color gradient includes both rainbow colors and colors drawn from various pride flags, including light blue, pink, white, black, and brown.
The new Pride Edition Nike Sport Loop “celebrates the full spectrum of the rainbow” and features a matching rainbow-colored Nike Bounce face.
Apple also unveiled a new Pride watch face for the Apple Watch Series 4 or later running watchOS 8.6, and iPhone 6s or later running iOS 15.5. The new face is inspired by multiple pride flags, that “combines colors to represent the strength and mutual support of the LGBTQ+ movement.” The colorful threads move as the Digital Crown on Apple Watch is rotated, the display is tapped, or the user’s wrist is raised. Apple is also including new App Clip functionality within the band packaging to deliver a simple and convenient way for customers to immediately access the new matching watch face.
Apple has also announced a new “Shot on iPhone” campaign on @apple on Instagram that “will showcase imagery from an illustrious group of intersectional creatives, celebrating present-day queer pioneers in places of historic significance to the LGBTQ+ movement.”