Apple has shared two new iPhone 13 ad spots highlighting the handset’s key features, including battery life and the device’s durability, including the device’s Ceramic Shield front display.
The first ad, “Doin’ Laps,” sees a child set his iPhone 13 up on his bike and then riding through the neighborhood capturing a long video.
At the end of his journey, which lasts for five hours, the iPhone is still recording and has not run out of battery.
“What will you do with even looooooonger battery life? Relax, it’s iPhone,” reads the YouTube video description for the ad.
The second spot, titled “Run Baby Run,” shows a toddler playing with an iPhone 13, running around with it, dropping it, banging it on various items, and finally, dropping it in the sink. The iPhone survives the antics.
The video ends with the tagline “Toddler resistant. Relax, it’s iPhone.”
Apple has used the “Relax, it’s iPhone” tagline for both the iPhone 12 and the iPhone 13.