Apple has informed component suppliers that demand for the iPhone 13 lineup has weakened, says a new report from Bloomberg. The report cites the popular “people familiar with the matter.”
While sales of Apple’s latest handsets got off to a strong start when released, chip shortages have made some models tough to find, and consumers have apparently decided to hold off buying an iPhone 13 until their preferred model is available.
Apple earlier this year cut iPhone 13 orders due to component shortages. The Cupertino firm had originally planned to manufacture up to 90 million units by the end of this year, but it cut that target by as many as 10 million units.
“The hope was to make up much of that shortfall next year — when supply is expected to improve,” says the Bloomberg report. “The company is now informing its vendors that those orders may not materialize.”
Many expect that the 2022 iPhone lineup will boast big changes from the iPhone 13, which has led to concerns that many customers could simply hold off until next fall before pulling the trigger on an iPhone purchase.
Apple, along with the rest of the tech industry, has faced numerous component shortages, including chipsets.