Jony Ive-led design firm LoveFrom has created a special award that is intended to be presented to companies that are leaders in creating sustainable markets.
As reported by Wallpaper, The “Terra Carta Seal” designed by LoveFrom was made in partnership with the Sustainable Markets Initiative headed by the UK’s Prince Charles. Designed by Jony Ive and his team at LoveFrom, the seal embodies Terra Carta’s values and its aim ‘to reunite people and planet, by giving fundamental rights and value to Nature’.
The design features oak leaves, acorns, ferns, magnolia flowers, and phlox, in addition to various birds, butterflies, and bees. The seal uses a special LoveFrom Serif font that is not commercially available and was designed specifically for LoveFrom projects.
Ive said that the typeface was designed for LoveFrom’s “friends,” but that it worked well for the Terra Carta. There are digital versions of the seal, along with a paper version.
“We spent all this time creating a typeface that we would use for our identity: we didn’t want a logo, we wanted something far more modest, more similar to a dialogue,” says Ive of creating the LoveFrom Serif, inspired by John Baskerville’s letterforms and based on studies of his original punches and matrices. “We thought we would use this typeface for our friends; we couldn’t think of a better way to take advantage of a few years of work around the Terra Carta, and I think it works really quite well. You can see the typography is clearly central to the seal, but I was seduced by the gentle, slightly anarchic dominance of the natural references.”
L’Oreal, Siemens Energy, and AstraZeneca have been awarded the inaugural Terra Carta Seal for committing to accelerated actions to limit global warming to 1.5°C by 2050. The Terra Carta Seal will be awarded to companies on an annual basis.
