Mark Gurman: Apple Watch Series 7 Available in Limited Quantities at Launch

Mark Gurman: Apple Watch Series 7 Available in Limited Quantities at Launch

Apple plans to announce its Apple Watch Series 7 wearable alongside the iPhone 13 at its traditional September event, even though the company is reportedly experiencing production issues, says Bloomberg journalist Mark Gurman.

In the latest edition of his Power On newsletter, Gurman says there are three possible outcomes of Apple’s production issues:

  • It delays its Apple Watch announcement until the production issues are resolved.
  • It goes ahead with the announcement and makes the Series 7 available in limited quantities.
  • Apple announces the watch but doesn’t make it available until a later date.

Gurman says that while Apple will announce the Apple Watch Series 7 alongside the iPhone later this month, but some models will ship later than usual or in limited quantities.

But if you can’t wait to get the new watch, you may have to. My colleague Debby Wu and I reported that the new display is causing production headaches. When that happens with a new product, there are typically three outcomes: The announcement is delayed until the issues are fixed, the product launches on time in small quantities, or the device is announced on time but goes on sale later.

I’m led to believe that we’ll see an announcement during the usual September event alongside the iPhone, but there will be a mix of the models shipping late or in small quantities.

The Apple Watch Series 7 will feature a new S7 chip and a flat-edged design to match the design of the iPhone 13. It will be available in new 41mm and 45mm size options, up from 40 and 44mm, and feature updated screen technology and a flat-edged design similar to the iPhone 12. New health sensor features aren’t expected, but the new model is likely to boast improved battery life.