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YouTube Testing Cheaper ‘Premium Lite’ Subscription Tier in Europe

YouTube is testing a new cheaper subscription tier in Europe called “Premium Lite,” which offers an ad-free viewing experience but lacks the YouTube Premium level’s other features.

As mentioned by MacRumors, a user on ResetEra first spotted the new offering. The new tier was later confirmed by Google. The “Lite” service tier allows users to stream videos ad-free but does not allow users to download videos for offline viewing or allow background playback.

A YouTube spokesperson told The Verge:

“In Nordics and Benelux (except for Iceland), we’re testing a new offering to give users even more choice: Premium Lite costs €6.99/month (or local equivalent per month) and it includes ad-free videos on YouTube.”

YouTube says that the subscription plan is still in an experimental phase and that it could still roll out other plans to gauge user feedback.

Chris Hauk

Chris is a Senior Editor at Mactrast. He lives somewhere in the deep Southern part of America, and yes, he has to pump in both sunshine and the Internet.