While some reviews of Apple’s new Apple TV 4K mention the $179 price of the new set-top box, calling it “prohibitive.” However, CNN interviewed Apple’s VP of Product Marketing for Home and Audio Tim Twedahl about the new Apple TV 4K, and he says “there’s a tremendous amount of value in this $179.”
Twedahl lists three reasons for his statement, saying the new device offers a best quality experience with hardware specs, having all the content people want, and the ecosystem within the Apple TV with other Apple devices.
“That’s what I think really sets Apple TV 4K apart from everybody else is this power that allows us to have the best viewing experience, and the deepest and richest ecosystem integration you can get,” Twerdahl explains.
Twerdahl says Apple TV 4K owners will enjoy a “cinematic experience,” thanks to its HDMI 2.1 and A12 Bionic chip support, which delivers up to 4K HDR content with 60fps
“Delivering that best viewing experience at the TV is really what Apple TV is all about,” says Twerdahl. “We want to make sure that whatever specs you care about, to get the absolute best picture quality to have that most cinematic experience to really enjoy all the amazing content that’s out there.”
The Apple VP says gaming on the new set-top box is a “great value for customers.” The new box runs tvOS 14.5, which brings support for PlayStation and Xbox gaming controllers. However, Twerdahl notes that the new box is “probably not designed to compete directly with the Xboxes and PlayStations of the world.”
The new Apple TV 4K hits shelves and front door steps tomorrow, starting at $179.