Apple today unveiled its long-anticipated AirTag, a small accessory that helps Apple users keep track of and find their items with Apple’s Find My app.
AirTag uses the global Find My network to help locate lost items, all while keeping location data private and anonymous with end-to-end encryption. AirTag can be purchased in one and four packs for just $29 and $99, respectively, and will be available beginning Friday, April 30.
“We’re excited to bring this incredible new capability to iPhone users with the introduction of AirTag, leveraging the vast Find My network, to help them keep track of and find the important items in their lives,” said Kaiann Drance, Apple’s vice president of Worldwide iPhone Product Marketing. “With its design, unparalleled finding experience, and built-in privacy and security features, AirTag will provide customers with another way to leverage the power of the Apple ecosystem and enhance the versatility of iPhone.”
AirTags are small and lightweight round devices, made of polished stainless steel, and are IP67 water- and dust-resistant. A built-in speaker plays sounds to help locate AirTag, while a removable cover makes it easy for users to replace the battery.
AirTag features the same setup experience as AirPods. Users simply need to bring the AirTag close to their iPhone and it will connect. Users can assign AirTag to an item and name it with a default like “Keys” or “Jacket,” or provide a custom name of their choosing. (“Fido,” “Billy,” or other descriptive names can also be used.)
Customers can personalize AirTag with free engraving, including text and a selection of 31 emoji, when purchasing from apple.com or the Apple Store app.
This Apple, so, of course, there are AirTag accessories available for an extra fee, including a Polyurethane Loop, a Leather Loop, and a Leather Key Ring, made of “specially tanned European leather.”
Also available are AirTag Hermès, featuring an elegant assortment of handcrafted leather accessories including the Bag Charm, Key Ring, Travel Tag, and Luggage Tag. Hermès accessories will be sold with a custom-engraved AirTag based on the brand’s iconic Clou de Selle signature.
Customers can order AirTag beginning at 5 a.m. PDT on Friday, April 23.
AirTag will be available in one and four packs for $29 (US) and $99 (US), respectively, from apple.com, in the Apple Store app, at Apple Store locations, and through Apple Authorized Resellers and select carriers (prices may vary) beginning Friday, April 30.
Apple-designed AirTag accessories include the Leather Key Ring in Saddle Brown, (PRODUCT)RED, and Baltic Blue for $35 (US); the Leather Loop in Saddle Brown and (PRODUCT)RED for $39 (US); and the Polyurethane Loop in White, Deep Navy, Sunflower, and Electric Orange for $29 (US).
AirTag Hermès includes the premium Bag Charm and Key Ring in Fauve Barénia, Bleu Indigo, and Orange leather, as well as the Luggage Tag and Travel Tag6 in Fauve Barénia leather, all of which will be available beginning Friday, April 30.
