A Nikkei Asia report claims Apple is cutting iPhone 12 orders from suppliers by around 20% compared to its production plans in December. The report indicates the iPhone 12 mini will make up the lion’s share of the cutback. The report jibes with previous reports indicating that demand for the iPhone 12 mini has been far lower than the Cupertino phone maker had expected.
The report claims Apple has initially expected to ready components for up to 96 million iPhones during the first half of 2021. That target included the full iPhone 12 lineup, as well as older models still in production, including the iPhone 11 and iPhone SE. However, the company is now said to be targeting a reduced production level of around 75 million units during that period. It should be noted that is still slightly higher than iPhone shipments during the same period last year.
Nikkei Asia claims that iPhone 12 mini demand has been so low that Apple has told some suppliers to temporarily cease building components specifically for the 5.4-inch handset. A source told the publication that some of the parts destined for the iPhone 12 mini have been reallocated to the iPhone 12 Pro and iPhone 12 Pro Max.
It is believed that demand for the three high-end iPhone 12 models remains strong, and contributed to Apple’s record-breaking $111.4 billion revenue the company reported in the December quarter.
(Via MacRumors)
