Apple on Sunday shared a new AirPods Pro ad called “Jump,” which features the earbuds’ Active Noise Cancellation and Transparency features being used in a creative way.
In the ad spot, a young man wearing a pair of AirPods Pro jumps rope through his city. The ad features the song “Fallin’ Apart” by Young Franco, and it features the tagline “Turn the world into your playground with AirPods Pro.”
Apple’s new AirPods Pro ad comes in the wake of rumors about upcoming third-generation AirPods, which could be released as soon as this month (although well-connected industry analyst Ming-Chi Kuo says mass production of the third-generation AirPods won’t begin until the third quarter of 2021).
Apple is also rumored to be developing a new version of its AirPods Pro, which are said to lack the traditional AirPods Pro stem. However, no announcement has been made about a possible new AirPods Pro release timeframe.