Apple today seeded the first betas of its new iOS 14.4 and iPadOS 14.4 updates to developers for testing. The new seeds come one week after the public release of iOS 14.4 and iPadOS 14.4.
Beta builds are available to developers through the Apple Developer Center or over the air on the devices with the proper configuration installed.
When iOS 14.5 is released to the public, Apple will begin enforcing its App Tracking Transparency privacy feature. App Tracking Transparency will require apps to get the user’s permission before tracking their data across apps or websites owned by other companies. Under Settings, users will be able to see which apps have requested permission to track and make changes as they see fit.
Users will see prompts that include options to “Allow Tracking” or “Ask App not to Track” when opening apps that wish to track their activity. While developers have been allowed to voluntarily add the tracking prompt to their iOS 14 apps by using the App Tracking Transparency framework. However, it has not been required and few apps have implemented the prompt voluntarily.
When a user selects “Ask App not to Track,” the app will be blocked from accessing the user’s IDFA. The developer is also required to respect the user’s tracking preference overall and is not allowed to use other methods to track the user. Developers that violate the app tracking rules could see their app removed from the App Store.
Also included in the first iOS 14.5 beta are the following features: