Apple today announced will make a $10 donation to the National Park Foundation for each purchase made with Apple Pay on apple.com, in the Apple Store app, or at an Apple Store in the US from August 24 through August 30. The donations are limited to the first 100,000 transactions of $10 or more.
“Our national parks strengthen our connection to nature, to one another, and to the soul of our nation,” said Tim Cook, Apple’s CEO. “We’re excited to continue building on our four-year partnership with the National Park Foundation, and to support their work to preserve our parks for generations to come.”
The National Park Foundation is the official charitable partner of the National Park Service and raises funds to directly support, protect, and manage America’s national parks.
As we previously reported, Apple has scheduled its next Apple Watch Activity Challenge for August 30, intended to “celebrate the natural wonder of national parks.” Apple Watch users can earn the achievement by completing a hike, walk, wheelchair workout, or run of at least 1 mile.
The workout can be completed by using the Workouts app on Apple Watch or any other app that records workout data to the Apple Health app.
Apple is also making special national parks content available in the Apple TV app, Apple Music, and the App Store.
The Apple TV app will feature a national parks highlight on the Watch Now page, including “Aerial America” from the Smithsonian Channel, along with other relevant shows and movies that explore and celebrate the natural world. In the App Store, customers can check out a collection of its most popular apps for safely exploring the outdoors, including AllTrails: Hike, Bike & Run (AllTrails, Inc.), National Park Trail Guide (Adventure Projects Inc.), PeakVisor (Routes Software SRL), and other guides to parks and trails around the world. And Apple Music will feature its updated Nature Awaits playlist, so even if users can’t make it out to the parks, they can hit play and let their imaginations wander.